How to get your author photo back in the SERPs

It is two weeks ago since John Mueller announced: we’re simplifying the way authorship is shown in mobile and desktop search results. Google is not showing the author photo’s and circle count in the SERPs anymore. This is what changed in the SERPs:

serp-changes

How do you get those pictures back?

There is another rich snippet which gives you the possibility to add a picture to the SERPs: the recipe snippet! All the information can be found in Google’s documentation: Recipe rich snippet documentation. An example:

recipe-bacon

So you just add two of the required mark up data from this list of four characteristics:

  1. photo
  2. prepTime, cookTime, totalTime, or ingredients
  3. calories
  4. review

This means the following code is enough to implement, just use your blog title as the Name element, use your profile photo as the Photo element and reviews can be added everywhere:

<div itemscope itemtype="http://data-vocabulary.org/Recipe" >
<h1 itemprop="name">This is my blog title</h1>
<img itemprop="photo" src="author-photo.jpg" />
<span itemprop="review" itemscope itemtype="http://data-vocabulary.org/Review-aggregate">
<span itemprop="rating">4.0</span> stars based on
<span itemprop="count">35</span> reviews
</span>
</div>

Disclaimer: this tactic is not allowed by Google, so it could harm your other rich snippets if Google decides your spamming their SERPs with irrelevant rich snippet additions. In most cases they will removed all your snippets, it will not affect your rankings.

1 Comments

  1. Following the example of your snippet, I truly believe that removing the picture is a huge improvement to the user experience. Have you tested the impact on your CTR because of this update? It’s ought to be positive, right?

    Reply

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