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About Jan-Willem Bobbink

  • SEO Lecturer at SEO Pro Academy
  • Freelance International SEO consultant
  • Webdeveloper @ 11 Internet
  • Affiliate marketeer in multiple niches

Jan-Willem Bobbink’s journey into the digital world started in 1997, when he built his first website and ranked it in the search engines of that era, think AltaVista, Excite and HotBot, long before Google even existed. By 2004, at just 16, he launched his first international webshop selling inline skating materials, and immediately got hooked on online marketing. During the years that followed, he developed extensive knowledge of performance marketing by building multiple affiliate marketing concepts. In 2011, after several years of working independently, he decided to make the next step in his career: utilizing his SEO knowledge for the bigger players in the market.

Today, Jan-Willem is a freelance international SEO consultant specializing in enterprise SEO strategy, international and local SEO, mobile SEO, and large-scale technical challenges for websites with 50 million+ pages. He has ranked websites in all 244 countries recognized by Google, including Christmas Island. His client portfolio includes work with major organizations like eBay Classifieds Group / Adevinta, where he spent three years leading SEO for classifieds platforms across the globe.

With nearly 30 years of hands-on experience spanning both frontend and backend development, Jan-Willem combines deep technical expertise with strategic SEO thinking. This developer background is what drives him to build his own SEO tools, turning everyday challenges into scalable solutions.

 

Tools I’ve Built

  • Search Sentinel – Enterprise SEO monitoring and change detection platform
  • CanniWizard – Keyword cannibalization detection and resolution
  • Listicle.dev – Automated listicle content generation from existing web listings
  • GSCwizard.com – Google Search Console data analysis and insights

Speaking / Conferences

Jan-Willem is a regular speaker at international SEO conferences including BrightonSEO, SMX Munich, SEO Campixx, Performance Marketing Insights, A4U Expo, and Search Marketing Thursday. His talks cover topics ranging from international SEO and semantic web to structured data, Knowledge Graph optimization, and the impact of AI on search. You can find a selection of presentations on his SlideShare page.

The Other Search Engines by Jan-Willem Bobbink – BrightonSEO 2013 from Jan-Willem Bobbink

One of my international SEO presentation, which was given during the German SEO Campixx event:

If you want to invite me to speak about SEO, black or white, you can contact me via contact page, send me a tweet (@jbobbink) or send an email to noinfo@notprovided.eu.

National television: Google-bubble: Wat Je Zoekt Ben Je Zelf

1.200.000 viewers, primetime Saturday night. Link

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