Late january Google removed some of his search filters that you could use to refine your search results, based on specific categories of content, like places, patents or discussions. They removed a number of useful filters within the menu, but that doesn’t mean Google shut down these functions completely. These filters can still be used by adding specific parameters to Google’s URLs. Besides that you can also use direct URLs, as listed below, to start with specific filtering before even searching Google’s databases:
Within several weeks, the first conferences of the Spring period will start. One of the conferences I’m really looking forward to is SMX Munich! Not only because it is the first SMX event I will be attending but also because of the fact I will be presenting two sessions during the second day of the event. The overall program looks really diverse and promising so I can’t wait till the end of March! The sessions I will be hosting are the following ones:
The advantages and risks of using rich snippets for eCommerce websites
This session is sponsored by MajesticSEO as I will be representing them as their ambassador: There are multiple possibilities for using eCommerce data as rich snippets for eCommerce websites. Biggest advantage is the fact you can add additional information to your SERP snippets, which will lead to higher click through rates in the end. What are the options for your platform? Which integrations will end up in the best results? Don’t forget Google needs time for indexing and processing, what are the risks caused by this? What is Google accepting as valid data? Make sure you make the right decision on which snippets you implement and which not.
The science behind Hummingbird
Last summer Google launched a new engine behind their search engine, labeled Hummingbird. A lot of articles have been written, not all of them are showing the right implications and effects for the user. It speaks for itself that almost nobody noticed changes in Google before they publicly announcing their new algorithm. By exploring the concepts and patent databases, I will take the public on a journey through the science behind Google, with a focus on Hummingbird.
If you would like to attend the event too, please use ADVANTAGESMX as a discount code!
I’ve been creating a lot of (data driven) creative content lately and one of the things I like to do is gathering as much data as I can from public sources. I even have some cases it is costing to much time to create and run database queries and my personal build PHP scraper is faster so I just wanted to share some tools that could be helpful. Just a short disclaimer: use these tools on your own risk! Scraping websites could generate high numbers of pageviews and with that, using bandwidth from the website you are scraping.
Scraper is a simple data mining extension for Google Chrome™ that is useful for online research when you need to quickly analyze data in spreadsheet form.
You can select a specific data point, a price, a rating etc and then use your browser menu: click Scrape Similar and you will get multiple options to export or copy your data to Excel or Google Docs. This plugin is really basic but does the job it is build for: fast and easy screen scraping.
Google proudly announced that they will show more detailed search query data in Google Webmaster Tools. Since the introduction of the query dashboard, Google has been showing rounded and summarized data points which where really useless, especially for low volume search query data. The only useful insights you could get out of it where the ratios between different types of queries, branded versus non-branded impressions for example. The SEO community actually reacted very positive but I think you always should keep in mind that Google is never doing something just to serve webmasters and SEOs. So did Google really improve the data quality and usability for analyzing purposes?
From today on, I accept Bitcoins and other cryptocoins as payment for my SEO services. Since I really believe in the system behind cryptocoins, I will be accepting payments in the form of any available coin. Most online marketeers use open source software and so are the systems behind cryptocoins. The other important USP of using cryptocoins is the fact that no one, group or government can control the currency as it is.
Please contact me if you’re interested in any services regarding (international) SEO or Content Marketing. The reward (in number of coins) will be decided upfront and based on a hourly rate, so no risks if a project lasts multiple days or weeks if we agree upon a reasonable price.