SEO Quick wins: finding meta data optimisation opportunities with Data Studio

By Jan-Willem Bobbink in Technical SEO 5 Comments

Many of my (former) clients have great content teams working on optimizing websites. Sending them a spreadsheet of data with some fancy click through ratios for keywords or URLs that perform better or worse than other datapoints will not get them enthousiastic at all. Sending them a fancy interactive graph in Data Studio will get them to work (not a 100% success ratio!) on boring things like optimizing meta descriptions and titles. So how can you spend 5 minutes of your time on Data Studio and make your life as a marketer much easier? Follow the instructions below.

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Trick: Solving HTTP/2 Server Push caching issues with Service Workers!

By Jan-Willem Bobbink in Technical SEO 0 Comment

When a browser requests a page, the server is sending the HTML as a first response. Then the browser starts working and parses the HTML to find all kinds of embedded assets like JavaScript and CSS. The browsers needs to go back to the server again and ask for these files. Server Push allows the server avoid this round trip and push the files directly together with HTML so no valuable time is lost. Many cloud hosting providers like Cloudflare start supporting HTTP/2 Server Push already: Announcing Support for HTTP/2 Server Push

Sounds great right? There is only one small problem: caching doesn’t work properly since Server Push is not aware of previous visits and will not check cached resources.  Server Push always tells the browser that it is should receive the files from the server, whatever happened before.

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