Category: Technical SEO
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How a medical site recovered from the Google Medic / EAT updates
Put all EAT related To-do’s on the backlog Have a meeting with the developers Developers are extremely busy with real improvements Google will put the site back due to EAT-related To-do’s being present in the backlog Happy holidays, Merry Christmas!
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SEO Quick wins: finding meta data optimisation opportunities with Data Studio
Many of my (former) clients have great content teams working on optimizing websites. Sending them a spreadsheet of data with some fancy click through ratios for keywords or URLs that perform better or worse than other datapoints will not get them enthousiastic at all. Sending them a fancy interactive graph in Data Studio will get…
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Trick: Solving HTTP/2 Server Push caching issues with Service Workers!
When a browser requests a page, the server is sending the HTML as a first response. Then the browser starts working and parses the HTML to find all kinds of embedded assets like JavaScript and CSS. The browsers needs to go back to the server again and ask for these files. Server Push allows the…