Category: Technical SEO

Many of my (former) clients have great content teams working on optimizing websites. Sending them a spreadsheet of data with some fancy click through ratios for keywords or URLs that perform better or worse than other datapoints will not get them enthousiastic at all. Sending them a fancy interactive graph in Data Studio will get…

When a browser requests a page, the server is sending the HTML as a first response. Then the browser starts working and parses the HTML to find all kinds of embedded assets like JavaScript and CSS. The browsers needs to go back to the server again and ask for these files. Server Push allows the…

During the past few months Baidu has been busy with copying Google’s AMP (Accelerated Mobile Pages Project) and late August they launched MIP, also known as Mobile Instant Pages. The concept of MIP is basically the same as Google AMP: create an additional page while using only specific HTML markup, hosted JS libraries and a…