Category: Technical SEO
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The danger of content marketing for SEO
Many articles have been written about content marketing in the past years, online marketers are sometimes completely obsessed about content marketing. Because of several projects I did during the past 12 months and all those people using “Content is King” whenever possible, I would like to discuss some of the factors content marketing has an…
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The Semantic Web & Structured Data – #BrightonSEO
Semantic web & structured data – #BrightonSEO from Jan-Willem Bobbink During my flight from Washington to London yesterday night, I was thinking about who I am. What makes me different from the other 200+ passengers? Thanks to Google’s additional Knowledge cards, Yandex Islands any many more. Because search engines added all kinds of additional data…
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Google’s knowledge base 2.0: the Knowledge Vault – #brightonseo
Building the biggest knowledge graph, in layman terms an information database, of all time. That is what Google is researching at this moment. New details were presented during the annual “Knowledge Discovery in Databases (KDD) conference” in New York two weeks ago. Behind the screens of corporations like Microsoft, Facebook, Amazon and IBM are similar systems…