After two decades of SEO consulting, I’ve leaned hard into shipping product. Here’s a quick tour of the four SaaS businesses I’m actively running right now, what they do, and who they’re built for.
Glippy MCP Server
Glippy started life as a Chrome extension and a desktop app for GEO (Generative Engine Optimization) checks. The MCP Server is the version built for people who already live inside an AI assistant. Install it once, paste a license key, and any MCP-compatible client (Claude, Cursor, VS Code, Windsurf, Zed, Cline, Warp) gets nine tools and 240+ checks across 16 categories, with bulk sitemap analysis up to 50,000 URLs per run.
The point isn’t a fixed dashboard. The point is that the analysis lands in your chat, where you can cross-reference your own content, generate custom reports, turn findings into tickets, or pipe results into other agents. It’s a one-time purchase: $49 personal, $99 pro, $249 agency (50 activations, useful if you’re running an agent swarm). Best fit: site migrations, multi-domain portfolios, agency reporting at scale, competitor benchmarking, large ecommerce or SaaS sitemap audits, CI/CD GEO gates, and content ops prioritization.
Link: glippy.dev/mcp/
GSC Wizard
Google Search Console gives you numbers. GSC Wizard turns them into answers. It’s a layer on top of GSC that surfaces the analyses you’d normally rebuild in a spreadsheet every month: content decay maps, keyword cannibalization, CTR benchmarking against position curves, page poaching (positions 4-20 that are ripe for a small push into the top 3), topic clusters, hreflang and country-level performance, migration before/after compares, ML-powered traffic forecasting, and SEO A/B testing with statistical significance.
Twelve built-in reports, all interactive, all designed to point at a specific action rather than another chart to stare at. Currently in a 6-weeks beta , no credit card.
Link: gscwizard.com
Botsanalyser
Botsanalyser is the one I get the most “finally” reactions to. GA4 filters every bot out by design, and on Shopify, managed WordPress, Webflow, and Squarespace you can’t reach the raw server logs. So GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot, Bytespider, and the dozens of other AI crawlers showing up every week are completely invisible to most marketing teams.
Botsanalyser is a plugin (WordPress, WooCommerce, Shopify, Magento at launch, Webflow and Squarespace next, universal script tag for everyone else). It captures every bot hit, identifies the user-agent, stores the data on Cloudflare, and shows it in a dashboard, a Monday digest email, and a REST API with native connectors to GA4, Looker Studio, BigQuery, HubSpot, and Segment. No client JS, no Core Web Vitals impact, no cookies, no PII, GDPR-safe by design.
Pre-launch, summer 2026, with 500+ people already on the waitlist.
Link: botsanalyser.com
Peecockpit
Peecockpit is the most ambitious of the four and probably the one that’s hardest to pitch in one line, so here’s the honest version: most GEO tools surface one signal. Peecockpit joins six per-URL data sources (access logs, GSC URL Inspection, GSC Wizard, Peec AI, Glippy, GA4) on the canonical URL, then routes every gap to the team that can actually fix it (SEO, PR, or Content).
Under the hood it orchestrates four interoperating MCP servers (Peec, Ahrefs, GSC Wizard, Glippy) plus wrapped Ahrefs Firehose, Majestic, and Botsanalyser APIs, and collapses what would otherwise be 3-7 expert MCP calls into one department-shaped answer per page. Every action emits a tracked ID and gets re-checked at T+14 and T+28, so “we shipped a fix, did it work?” stops being a guess. Built for in-house teams who want a full-funnel GEO operating system, and for agencies that want one inbox of severity × MRR across every client.
Link: peecockpit.pro
Four products, one through-line: take the work I’ve been doing for clients for years and turn it into something a marketing team or an AI agent can run on their own. If any of these scratch an itch you’ve got, ping me on LinkedIn or hit the waitlist.