Category: Technical SEO
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SEO related Patents – SMX Munich 2014 – #smx
Together with Malte Landwehr I did a session during SMX Munich last week about SEO related patents. Why should you look at patents anyway: Learn from the past Predict future changes Get an idea about the inner working of search engines Get an idea what certain features take to exist These are the slides by…
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From structured data to rich snippets and social media optimisation
A lot of people have heard about structured data but not that many are fully familiar with the possibilities and tricks you should know. A lot of different terms are used to described the way websites can make use of the movement towards a semantic web, a movement which the web is under going to…
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Using Natural Language Processing (NLP) for keyword research
I’ve seen a lot articles describing keyword research lately. Most of them relate to the changes Google has made during the past years, which data sources you should use and how to define your set of keywords and keyphrases you are going to target. One of the articles I like, was the one written by…