Search engines like Yandex, Google and Baidu are rapidly changing these days. More and more, engineers try to imitate human behaviour and try to use user experience as a signal, compared to the old fashioned link graph way of ranking pages in their indices. Not only have we seen interesting developments like Yandex Islands and Google’s Knowledgde graph, but also social is starting to play a growing role in the technology behind search. Human search behaviour has changed considerably.
Together with the crowd, I’ll explore the world behind search engines and try to create an understanding of how search engines are working, how the future of search will be shaped and how one as an affiliate marketeer can make use of it.