Majestic 12, the UK company behind the World Wide Web’s link intelligence crawler, Majestic SEO, has announced its intention to imminently expand in the search space with a new product, called Search Explorer™.
The new technology will allow users to search phrases and keywords, and return pages and sites that are most influential around that keyword. Majestic is keen to avoid the phrase “search engine” as the data initially will only be driven by link influence, and other non-personalized metrics. They will start a dictionary list of key phrases initially. Nonetheless, the data will provide contextual relevance to its trademark “Flow Metrics”, which research has shown gives a meaningful value to the strength of a page or site on the Internet. By creating an index for Flow Metrics from a keyword perspective, rather than a page perspective, Majestic now believes it has the building blocks to continue with its ambitions.
Imminent Alpha Release
The company plans to release on Alpha version of its Search Explorer™ very soon and will be unveiling the new technology at the Pubcon Conference, being held at the Las Vegas Convention Center, during a sponsored webinar at 3:00pm (local time) on Wednesday 23rd October. This means existing Majestic SEO users will soon be able to try the new Search Explorer™ themselves.
Majestic 12 originally built a distributed search engine in 2005, but concentrated on the link crawl side of the technology to develop the crawl scale, and link data, needed to generate a meaningful product. During this time, the Link Intelligence site, MajesticSEO.com and it’s flagship product “Majestic Site Explorer” has become a hugely influential technology in the digital marketing space, quietly rising close to the top 500 most popular websites worldwide according to Alexa.
Alex Chudnovsky, Majestic 12’s founder said: “We have been striving towards a search product for many years, but realized early on that the two hurdles of scale and technology both needed to be overcome to develop a viable solution. We never gave up with this ambition and we now believe that we are suitably poised to develop new audiences and new products.
Dixon Jones, Majestic 12’s Marketing Director said: “We will not be looking to become a ‘Search Engine’ in the way that most people see engines like Google and Bing. However, as these products move towards a more personalized, consumer based audience, we believe a viable business model is being left behind, built on a research and Freemium subscription based approach to search.”
Update 16:40GWT – now available:
Majestic Search Explorer ALPHA v0.1 is now live – https://t.co/u2UVcp1nZx
— Majestic SEO (@MajesticSEO) October 23, 2013
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