Last week Google published a handy overview about Rendering on the Web in their developers section. It is aimed at developers needing to make a decision about the architecture they will use for their JavaScript driven applications. The main decision that affects logic within apps is the way rendering is set up. SSR, CSR, Rehydration and prerendering: they describe the different terminology in detail and align the advantages or disadvantages of using the different scenario’s. This overview is resulting in the following handy table:

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• Put all EAT related To-do’s on the backlog
• Have a meeting with the developers
• Developers are extremely busy with real improvements
• Google will put the site back due to EAT-related To-do’s being present in the backlog
• Happy holidays, Merry Christmas!

Many of my (former) clients have great content teams working on optimizing websites. Sending them a spreadsheet of data with some fancy click through ratios for keywords or URLs that perform better or worse than other datapoints will not get them enthousiastic at all. Sending them a fancy interactive graph in Data Studio will get them to work (not a 100% success ratio!) on boring things like optimizing meta descriptions and titles. So how can you spend 5 minutes of your time on Data Studio and make your life as a marketer much easier? Follow the instructions below.

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