Optimising Google’s Knowledge Graph – #SMX Munich

Many of you will have notices the search engine result pages are currently containing more elements compared to a few years back. Not only 10 blue links, accompanied with 3 to 10 AdWords advertisements but for many queries we are getting additional regarding the query. These additional cards are a result of Google’s Knowledge Graph. Not familiar with the concept Knowledge graph? Just ask Google: “The Knowledge Graph is a knowledge base used by Google to enhance its search engine’s results with semantic-search information gathered from a wide variety of sources.”

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Recap of Friends of Search Amsterdam #fos15

Friends of Search Amsterdam

My Friends of Search started the evening before, with catching up with some of my search buddies I’ve met during previous conferences and meeting some new interesting people! For me, most conferences are still about meeting with equally smart or smarter people within the world of search I’m working in. Conferences like these, keep your thoughts about what your doing most of the time, fresh and tricks you into thinking differently. The day it self was filled with interesting sessions and I summed up a few of them. I will update the post once all the slideshare decks are available.
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Searchmetrics bookmarklet

Quick post today: since I’m using Searchmetrics every day, I got tired typing in all the URLs I want to check manually so I created a quick bookmarklet you can use to instantly go to the Searchmetrics interface for the URL you are currently on. Add the following code as a bookmark in your favorites:

javascript:void(window.open(%27http://suite.searchmetrics.com/en/research?url=%27+window.location.href,%27_blank%27%29);

You can also add a bookmark, give it a name (eg. Instant Searchmetrics ) and copy and paste the above code as a URL. Update 23-12: people asked me if this is possible for every tool. Basically, if it is webbased: Yes. So for example the URL Google Mobile Friendly test uses is https://www.google.com/webmasters/tools/mobile-friendly/?url=http://www.notprovided.eu so that will give the following JavaScript code to add to your bookmarks:

javascript:void(window.open(%27https://www.google.com/webmasters/tools/mobile-friendly/?url=%27+window.location.href,%27_blank%27%29);

For SEMRush:

javascript:void(window.open(%27http://www.semrush.com/info/%27+window.location.href,%27_blank%27%29);

Google Mobile Friendly test:

javascript:void(window.open(%27https://www.google.com/webmasters/tools/mobile-friendly/?url=%27+window.location.href,%27_blank%27%29);