Within several weeks, the first conferences of the Spring period will start. One of the conferences I’m really looking forward to is SMX Munich! Not only because it is the first SMX event I will be attending but also because of the fact I will be presenting two sessions during the second day of the event. The overall program looks really diverse and promising so I can’t wait till the end of March! The sessions I will be hosting are the following ones:
The advantages and risks of using rich snippets for eCommerce websites
This session is sponsored by MajesticSEO as I will be representing them as their ambassador: There are multiple possibilities for using eCommerce data as rich snippets for eCommerce websites. Biggest advantage is the fact you can add additional information to your SERP snippets, which will lead to higher click through rates in the end. What are the options for your platform? Which integrations will end up in the best results? Don’t forget Google needs time for indexing and processing, what are the risks caused by this? What is Google accepting as valid data? Make sure you make the right decision on which snippets you implement and which not.
The science behind Hummingbird
Last summer Google launched a new engine behind their search engine, labeled Hummingbird. A lot of articles have been written, not all of them are showing the right implications and effects for the user. It speaks for itself that almost nobody noticed changes in Google before they publicly announcing their new algorithm. By exploring the concepts and patent databases, I will take the public on a journey through the science behind Google, with a focus on Hummingbird.
If you would like to attend the event too, please use ADVANTAGESMX as a discount code!