PMI Berlin: Taming the Hummingbird


The spring conference season is already half way but even in June there are some great events you should attend when you are based in Europe. One of the next events I will be hosting a session is Performance Marketing Insights Berlin. PMI is a two day event, based around performance based marketing. The event attracts top level delegates across the global industry.

What to expect

  • Exceptional Content & World-Class Speakers
  • Case Studies, Debates & Actionable Insights
  • Structured & Inclusive Networking Opportunities
  • Smarter Performance Marketing Strategies
  • Multi-Channel Publishers
  • Forward-Thinking Advertisers
  • High Level Conversations

Taming the Hummingbird

“Jan, who hails from a background in physics, has been able to successfully prove a number of his own personal theories about the inner workings of Google’s Hummingbird algorithm and how its has evolved in the months since its launch.”

Since the introduction of the new Google algorithm, named Hummingbird, a lot of blog posting and presentations have been flooding around the internet. Too bad that a lot of conclusions are made that, in my opinion, make no sense at all. It goes without saying that a lot of people hadn’t notice the changes Google was making in the way they presented their search result pages during the two month period in which Google had already put the new algorithm live.

I would like to show the audience the real changes that Google did made, supported by their patents, publications and announcements during the past five years.


If you want to attend, please contact me to get a vouchercode!

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